Insurance IP Bulletin
An Information Bulletin on Intellectual Property activities in the insurance industry

A Publication of - Tom Bakos Consulting, Inc. and Markets, Patents and Alliances, LLC
April 15, 2005

VOL: 2005.2
Adobe pdf version FEEDBACK ADD ME to e-mail Distribution
Printer Friendly version QUESTION REMOVE ME from e-mail Distribution
Publisher Contacts Tom Bakos Consulting, Inc.
Tom Bakos: (970) 626-3049
tbakos@BakosEnterprises.com

Markets, Patents and Alliances, LLC
Mark Nowotarski: (203) 975-7678
MNowotarski@MarketsandPatents.com

Complete contact information.

Find Prior Issues HERE

Patent Q & A

Is it worth getting a patent?

Question: Is getting a patent really worth anything?  That is, are the individuals or companies that have patent rights in the insurance industry actually enforcing them through patent infringement lawsuits?

Answer: In general, insurance business method patents are too new yet to have generated a lot of infringement lawsuits and the licensing and legal activity that surrounds enforcing patents.  One notable exception is the patent infringement and theft of trade secret lawsuit that Bancorp Services brought against Hartford Life Insurance Company.  The patent owner, Bancorp Services, was paid $80 million dollars by Hartford to settle the case. Strictly speaking, this was not a pure patent infringement case since another IP issue, violation of a secrecy agreement, was involved.  However, the validity of the patent was upheld on appeal so insurance business method patents are clearly enforceable.

Patent Tech

What do the computers do?


The specification (of a patent) shall contain a written description of the invention, and of the manner and process of making and using it, in such full, clear, concise, and exact terms as to enable any person skilled in the art to which it pertains, or with which it is most nearly connected, to make and use the same....  

US Patent Law 35 U.S.C. 112 – 1st paragraph

Strong, valuable and enforceable patents require full, clear and concise written descriptions that enable any person skilled the art to make and use an invention. 

What's a Patent Worth? 


A patent on an invention gives the inventor the right to exclude others from making, using, or selling the invention.  So, a patent’s worth is derived from the value of the invention and, in particular, the value of the exclusive use of the invention.  It is important to note that the invention, by itself, can have value.  The patent adds value by providing exclusive use.  Of course, exclusivity adds nothing if there is no one else who wants to use the invention..

Statistics

An Update on Current Patent Activity


The table below provides the latest statistics in overall class 705 and subclass 4.  The data shows issued and published patents and published patent applications for this class and subclass.

Class 705 is defined as: DATA PROCESSING: FINANCIAL, BUSINESS PRACTICE, MANAGEMENT, OR COST/PRICE DETERMINATION.

Subclass 4 is used to identify claims in class 705 which are related to: Insurance (e.g., computer implemented system or method for writing insurance policy, processing insurance claim, etc.).

Highlight of Newly Issued Patents and Applications During Last Two Months

There were eight new patents issued and 22 new applications in class/subclass 705/4 during the last two months.  Of note are the following.

 U.S. patent # 6,868,386 is a Monitoring system for determining and communicating a cost of insurance assigned to Progressive Casualty Insurance Company.  The patent was issued March 15, 2005 from an application filed on May 15, 2000.  This is part of a series of patents and patent applications all related to Progressive’s TripSense™ system for “determining a cost of automobile insurance based upon monitoring, recording and communicating data representative of operator and vehicle driving characteristics”.  Progressive has, at least, four other patents or patent applications on this pricing technology.  The first was filed on January 22, 1996.

 Progressive first tested the system using a 100 person pilot test in Texas in 1998.  This test was unsuccessful because of high equipment costs and privacy concerns.  A new 500 driver test is currently ongoing in Minnesota.  In addition, Progressive has granted an exclusive license on this technology to Norwich Union for use in Europe.

 Another patent application, filed February 11, 2003, indicates the wide range of interest in auto insurance pricing.  The application, US 20050071202 is for a System of charging for automobile insurance and seems very similar to the Progressive patents already issued.  One purpose of this invention seems to be to help a driver modify driving habits by providing near real time feedback on insurance costs so as to reduce risk of an accident.

 So, there appears to be quite a bit of activity in the field of automobile insurance underwriting and pricing designed to classify drivers more accurately with respect to driving habits affecting risk.  This seems very much like the changes made about 25 years ago in the life insurance arena when non-smoker discounts were first introduced.  This life industry initiative lead to further risk classification redesign and the ultimate introduction of multiple preferred risk premium rate classes for life insurance.  The big difference is that in the life industry patents were not a factor.  If Progressive is successful in introducing this concept to the auto insurance market, their patents on the technology (and the patents and applications of others) could have a very interesting impact on the competitive environment.

 A new patent has also been issued in the past two months to Walker Digital, LLC for a Method and apparatus for providing insurance policies for gambling losses (US #6,869,362).  The patent deals primarily with a method to provide a gambling loss insurance policy to protect against unpredictable gambling losses.  A little is said about how such an insurance policy might be priced.  For example, it is indicated that the skill of the gambler might be a factor in determining a premium.  Walker Digital is an ecommerce research and development company with over 200 patents for unique business systems a number of which are related to this particular patent.  They are the ones that invented the Priceline.com computerized reverse auction process.  Their revenue is derived from licensing their inventions.

Again, a reminder -Patent applications have been published 18 months after their filing date only since March 15, 2001. Therefore, there are many pending applications not yet published. A conservative assumption would be that there are about 150 applications filed every 18 months in class 705/4. Therefore, there are, probably, about 625 class 705/4 patent applications currently pending, only 473 of which have been published.

Because the pending patents total above includes all patent applications published since March 15, 2001, applications that have been subsequently issued will also appear in the issued patents totals.

Resources
Links to web sites with patent information.

United States Patent and Trademark Office

World Intellectual Property Organization (Patent Cooperation Treaty)

Patent Laws and Regulation
(A link to USPTO.gov web site)

Patent Agent Services
Link to Markets, Patents & Alliances.

Actuarial Services
Link to Tom Bakos Consulting, Inc.

Introduction

This issue deals with “What is a patent worth?” 

 In “Lessons from a First Time Insurance Patent Applicant”, our guest feature writer, Matt Schoen, describes his experiences building value into his first patent application.   Matt and his coinventor’s application successfully issued as a patent and they’ve successfully licensed their patent to a third party.

 In “What Do The Computers Do?”, we talk about how value can be built into a patent application by making sure you have an “enabling” specification. 

 In “What’s a Patent Worth?” we discuss, generally, various approaches for measuring the value of a patent after it has issued.  Often a decision to seek a patent is based only on a gut feeling that the invention must be worth something.  The determination actual value is left to the market and, often, the courts to determine.

Our mission is to provide our readers with useful information on how intellectual property in the insurance industry can be and is being protected – primarily through the use of patents. We will provide a forum in which insurance IP leaders can share the challenges they have faced and the solutions they have developed for incorporating patents into their corporate culture.

Please use the FEEDBACK link above to provide us with your comments or suggestions. Use QUESTIONS for any inquiries. To be added to the Insurance IP Bulletin e-mail distribution list, click on ADD ME. To be removed from our distribution list, click on REMOVE ME.

Thanks,

Tom Bakos & Mark Nowotarski


Reminders

Conference on Intellectual Property Rights Protection for Financial Service Companies - May 11 – 12, NY, NY

The Institute for International Research will be presenting the inaugural Intellectual Property Rights Protection for Financial Services Conference - Strategies for building patent portfolios and managing IP risk on May 11 to 12, 2005 at the Flatotel International, New York, NY .

Corporate attorneys who attend will be better prepared to face the new risks posed by the proliferation of patents in the financial services industry.  15 CLE or CPE credits will be available to participants.

 For information and registration go to http://www.iirusa.com/iprights/ or call the IIR at (888) 670-8200. 

Readers of the Insurance IP Bulletin are eligible for a 25% discount on registration.  Use priority code XUIPB if you register online, or U1962XUIPB if you register by phone.  


ACORD Meeting to Offer Session on Patents and Insurance Standards - May 22 – 24, Walt Disney World, FL

ACORD and LOMA will present a session on Insurance Patents and Insurance Standards at their upcoming Insurance Systems Forum on May 22 - 24, 2005 at the Walt Disney World Dolphin Hotel, Lake Buena Vista, Florida. The session will be on Monday, May 23 from 10:45 – 11: 45 am.

CIOs and their staff that attend the session will be better prepared to face the complex issues posed by patents in the standards setting process.  For more information and registration go to http://acordlomaforum.org/2005/index.aspx or call ACORD at (845) 620-1700  ext. 506.


IIR Meeting on Retirement Income Products to Offer Session on Patents June 22 – 24, Boston MA

The Institute for International Research will be presenting the inaugural Symposium on Managing Retirement Income on June 22 -24, 2005 at the Hyatt Regency, Boston MA.

Product developers who attend will be better prepared to increase the value of their innovative offerings by protecting them with patents.  For information and registration go to http://www.iirusa.com/retirementincome/ or call the IIR at (888) 670-8200. 


FEATURE ARTICLE

Lessons from a First Time Insurance Patent Applicant

By: Matt Schoen, President MB Schoen & Associates, Inc., mbschoen@coliaudit.com

There are a number of challenges any inventor faces when pursuing a patent application, especially with one’s first application.  The hurdles appear more daunting still when you are a small firm.  In obtaining our first patent, however, we have learned several important lessons which we hope will make your experience more productive.  These lessons are:

 ·         Take time up front to learn a few underlying concepts, principles and terms of patent law.
 ·         Engage an experienced patent lawyer or agent with expertise in your area – irrespective of the higher cost.
 ·         Read a good overview book on intellectual property

 Take time up front to learn a few underlying concepts, principles and terms of patent law

One of the first things my co-inventor and I confronted after engaging our exceptionally experienced patent attorney, was the culture shock accompanying any sudden immersion in a foreign language.  Not only did we struggle to understand the arcane patent terminology flowing endlessly from him, but he, in turn, had to become familiar with the equally unfathomable jargon of our world – i.e. insurance products and qualified pensions.  There were multiple occasions when either my co-inventor or I failed to understand our attorney’s detailed instruction, not once, not twice, but several times.  This involved hours or even days of misguided work on our part that ultimately missed the mark.  This was a mutually frustrating experience to say the least.  And things could have been worse had our attorney not shared a deep understanding of the computer science fundamental to our invention and had he not had prior experience with insurance related patents. 

A lot of this miscommunication could have been avoided if we as inventors had taken time up front to learn a few of the underlying concepts, principles and terms of patent law.  These concepts and terms include:

·         What constitutes patentable subject matter

·         What is the difference between an exclusionary right and an affirmative right

·         How do you tell whether or not a provisional patent application will suffice in our particular situation

·         What must be filed in a provisional to properly support the subsequent nonprovisional patent application.

·         What is meant by “best mode”

·         What are “statutory bars” and what are their implications to your patent application. 

·         What are patent “claims” and how should they be drafted to provide the broadest possible protection, irrespective of what your preferred embodiment may otherwise appear to suggest. 

These are but a few of the concepts and terms it is advisable to comprehend in advance.

 Engage an experienced patent lawyer or agent with expertise handling like-subject matter -- irrespective of the higher cost

 Would you shop for a bargain surgeon if you needed surgery to repair a heart valve?  That’s how important a good patent attorney/agent can be to a small company.  We looked hard to find a patent attorney/agent who had expertise in our field.  Our investment of time and money to get our first patent, while considerably greater than anticipated, has in our experience been well worth it. 

 We are happy to report that we have successfully licensed our invention to a third party (Corporate Compensation Plans, Inc.- ed.) who is now bringing it to market.  They, in turn, have further invested their own time and effort to develop a commercially viable product which has recently been licensed to several major corporations.

 While it is impossible to know whether our deep pocket licensees would have run with our intellectual property in the absence of our patent and patent pending, it is reassuring to know that when their IP counsel reviewed our patent, they advised their clients to obtain a license if they wish to tread in our covered markets.  This is the fruit of finding the best attorney/agent to meet our needs.

 Read a good overview book on intellectual property

 Years after toiling through our first patent application, I found an excellent primer on intellectual property law, Essentials of Intellectual Property.  While reading through it I realized what a huge difference a little advance knowledge could have made.  Many of the important messages and concepts our attorney so patiently imparted to us would have been grasped much more readily had we taken the time to read such a book up front.

 Obtaining a first patent can be expensive and time consuming, particularly for a small company.  To make it go smoother, however, it is important to:  

·         Take time up front to learn a few underlying concepts, principles and terms of patent law;

·         Engage an experienced patent lawyer or agent with expertise in your area – irrespective of the higher cost; and

·         Read a good overview book on intellectual property.